Human Writing on Tap
Killer copy
made easy.
The B2B Tech Content Marketing Engine
We help technology leaders, solution providers, SaaS vendors and scaling startups figure out what to say, how to say it, and where it matters most — then we create and optimise every word for you.Stream is a flexible written content creation engine for scaling B2B tech and tech-enabled companies.
Strategy. Execution. Optimisation.
All-in-one expert service built for B2B tech scale-ups.
The Ultimate B2B Tech Marketing Approach
Most traditional marketing agencies cannot help scaling B2B tech companies, because they just don’t get how to tech space works. We are B2B tech founders ourselves, and we get B2B leads and make new sales. ALL. THE. TIME.
And it’s all due to a very specific, holistic B2B tech marketing system we developed over the years:
Strategy
By building out extremely detailed Buyer’s Journeys for each of your ICP personas and mapping critical nodes of friction, objections, sign off and internal processes along your sales cycle, we use our signature C.O.N.T.E.N.T. framework to identify specific, high-impact points at every stage of your funnel that allow you to influence decision-making and drive new sales.
Execution
Our ultra-streamlined process guarantees you new content every 24/48 hours (you choose) via your custom dashboard – submit, prioritise requests, etc. – by our tech-first writers and strategists, informed by insights from actual tech founders and engineers. The result? Strategic, on-brand B2B content that gets results and is faster, sharper and more effective than freelancers or junior to mid-level in-house hires — every time.
Optimisation
Because everything starts with your Buyer’s Journey, we know exactly what to measure. Using our strategic C.O.N.T.E.N.T. framework, we tie every asset to a defined outcome, then track performance across SEO, engagement and sales enablement. That means every insight leads to smarter content, sharper targeting and better results — 100% aligned to your actual business goals.
Want to meet to learn how we do it?
How it works
A smarter, full-funnel approach to content — from strategic planning to high-speed delivery and continuous optimisation.
Map your Buyer’s Journey
We start by mapping your most important ICPs and their Buyer’s Journeys — identifying friction, objections, and decision points across your entire sales cycle.
Build your content plan
Using our C.O.N.T.E.N.T. framework, we turn your funnel gaps into a strategic, high-impact content roadmap that’s tailored to your business goals.
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Brief, prioritise and queue
Drop requests into your custom dashboard, set your priorities, and queue the next pieces — templates make it easy, even if you’re not sure what to say.
Creation of the content begins
In 24/48 hours (you choose your package), your content is created by a specialist team of B2B writers, tech founders and engineers — all on-brand, on-brief, and built to perform.
Quality and polish the contet
Each piece goes through our internal editing and review process to ensure strategic clarity, perfect tone, and zero fluff before it hits your inbox.
Measure, learn, optimise
We track SEO, engagement and sales enablement results across your entire funnel — and use those insights to continually improve your content performance and outcomes.
How do I start?
Got questions?
We've got answers.
“The content solution I’ve always dreamed of?” Yeah, we’d have a few questions too if we were you. So, go on, and do your due diligence with our FAQs.
Can’t I just use AI to write my content?
Absolutely, you can! Many people, including us, use AI for various writing tasks. However, AI isn’t a one-size-fits-all solution. It often requires editing to match your brand’s unique tone and strategy. Plus, AI lacks awareness of external context, making it challenging to keep up with dynamic changes in your industry or messaging needs.
At Stream, we harness the power of AI tools but combine them with human expertise to refine, adapt, and align your content with your brand’s voice and strategy. The result? Content that’s not only sharp and professional but also consistently on-brand.
CAN’t i JUST hire in house?
Yes, of course, if you’ve got the skill, talent, time and resources, in-house is awesome. We just know that hiring a top-tier senior copywriter in SA costs upwards of R60k a month and if you add bonuses, perks etc. your total cost goes up to R100k easily.
And then you have to know that most SA copywriters come from the media and advertising space, meaning they’ve only ever worked with corporates, never built their own business and just generally have no clue what it’s like in the tech and startup space – or how it functions.
We don’t want to see your training bill (or opportunity costs due to delays, for that matter).
Our team, on the other hand, are fully vetted startup and tech copy pros from within the ecosystem. And you can start, pause and cancel anytime – bargain!
what about using freelancers?
Same problem – the good SA ones have stables of established international clients, so you’re bidding against guys paying in dollars and euros. And then you don’t even want to know how long it takes to find, vet and engage a single writer with actual startup & tech expertise.
Our team is ready to go right now – get going in 5 minutes.
is there a content limit?
Once you’re subscribed you get to load up as many content requests as you’d like.
On the Starter Plan you have 5 priority content slots per month.
On the Basic Plan you have 10 priority content slots per month.
On the Professional Plan you have 20 priority content slots per month.
WHO IS THIS FOR?
With over 20 years in the tech space, we bring a deep understanding not only of technology itself but also of building and scaling both tech and tech-enabled companies.
Our expertise is best suited for scaling B2B tech startups and scale-ups.
who are my writers
The best in startup and tech. End of story.The team behind Stream are all 20 years plus in content, startup and tech space – you know us already, we’re the guys behind SA’s fastest-growing startup newsletter and community, The Open Letter.
We have our established network of niche SA writers and we are constantly sourcing and adding new top-tier creators through our super-strict vetting process.
can you help me with content strategy?
Of course! For starters, we throw in a complimentary strategy session when you sign up for any tier. And then you can book additional strategy sessions with our senior team at any time
what is the turnaround time on each piece of content?
You’ll get your top-priority content piece delivered to you in 48 hours (2 business days). And if it’s all good to go, great! But if you need changes you request them and we shift them back to number one in your content queue and you get it all wrapped up in a bow in another 48 hours.
What if i need changes made?
No problem – you have unlimited revisions! You just leave us a note with what you want and we do it. Just note: Revisions are cycled back to the top of your content queue and delivered in 48 hours, so keep the rest of your queue in mind and make your feedback as detailed as possible so we can get it just the way you want it as fast as possible.
how do i request content?
It’s super easy. You have your own private content dashboard, where you can just start adding as many content ideas and briefs as you like, using our templates. Then, when you’re ready to start requesting, you just label the first piece of content you want as number 1 in your queue, the second as number 2 and so on – you’ll get a personal demo of how to work the dashboard in onboarding.
what if i only have 1 piece of content?
All good by us. You simply queue it up, receive and, once you’re happy with it, hit pause on your subscription until you’re ready to brief in some more content again.
can i really pause and restart it?
Jip. We know things happen – sometimes you have a crazy month and you fall behind on content requests. No problem, Stream is super-flexible – you just hit pause when you need to, come back when you’re ready and take up where we left off.
Renier &
elvorne
Scaling a tech startup in SA is hard and one of the major reasons is that there are so few marketing people that get B2B tech. The traditional marketing industry just doesn’t have the nuanced expertise available. So Stream offers industry-specific content done for you by industry pros with an unlimited easy, pause-whenever content pipeline – it couldn’t be simpler.
I’ve spent my whole life working in the media and agencies, and I can’t imagine a better solution to build your personal, executive or company brand in the SA tech and startup space than this. You don’t have to muck around with employment issues, training or sourcing and vetting freelancers – in fact, even if I already have an internal content division, I’d use Stream to multiply what they do before I hire again.
Don't take our word for it, see what our customers say
We’ve helped numerous startups, suppliers, VCs and programmes achieve massive success in every startup and tech niche you can imagine.
“Ideal for the tech space”
Our last channel assessment showed most of our quality inbound leads come in through organic content, so we needed a fast, flexible and most importantly tech-savvy content marketing solution. Stream ticks all the boxes – highly recommended when building/growing a tech brand in Africa.
“One less thing to worry about”
Staying the country’s fastest-growing virtual doctor consults platform takes a lot of graft in various spaces BUT our content brings in a lot of new eyes and business – so glad I have Stream to take care of that so that my team and I can focus on what we’re good at.
“A dream come true for CTOs”
As a technical founder, finding the right words and messaging to build your brand and actually convert customers and partners is super draining and wasteful of your time. Stream helps me tell the right stories to raise eyebrows and make an impact, without me having to worry about it.
“Highly flexible and nuanced”
Building a platform for kids and parents, you have to live in two worlds – the high-growth tech space, but with a brand that’s all about consciousness, support and care. Stream helps us speak the right language to attract and engage our target audience while still being able to grow.
Pricing
R30 000 pm
excl VAT (or $1'600 pm)
R45 000 pm
excl VAT (or $2'600 pm)
R75 000 pm
excl VAT (or $3'900 pm)
The fastest way to get the quality content you need. You focus on your business core, we help get yourself visible, known and established in your space.
