Killer copy
made easy.
Actionable Data: Here's How to Generate Business Leads in South Africa
Only the very top 3% of any market is ready to buy at any given time. 27% is merely researching and looking to inform a future purchasing decision. The remaining 70% are most likely unaware they have the problem you’re trying to solve, meaning 97% are simply not ready to buy right now.
That’s why advertising is so expensive – your CAC on slogging through 97% to reach that 3% is simply too high.
The solution? If you can generate a database of interested prospects who are on that buying journey (leads), you can convert up to 31% into sales over time (normally 3+ months). Leads are generally 21X more likely to buy from you later on than cold contacts.
That’s why building your own lead generation engine in South Africa and plugging it into your sales funnel helps you find the right client and nurture them over time, to eventually convert and drive sales.
OK, So How Do You Generate Quality Tech Business Leads in SA?
Companies that use blogs and content generate 67% more leads than their peers because content marketing drives 3X more leads than traditional marketing. This includes content on LinkedIn (89% of B2B marketers use it) and marketing via email (drives 50% more sales).
The thing they all have in common? It requires expert copy and content generation. Here are 3 options for generating quality tech business leads in South Africa…
Option 1: SEO-Powered Organic Direct-to-Sales Method
- Industry news & thought leadership
- Deep dives on use cases
- Expert guides and how-tos
- In-depth guides that tackle common industry challenges
- Case studies to highlight product impact
- Downloadable white papers & research
- SEO-optimised pages & FAQs sections
- Directory/listing-style content on keywords.
- Competitive high-volume, high-value SEO.
- Automated bulk posting/scheduling.
- Advanced AI for publishing.
- Practical tips or how-tos around industry challenges
- Curated resources such as tech tools, books, or articles
- Polls or surveys to engage & gather insights from your audience
- Event Invitations & recaps
- In-depth market & journey research.
- Offer crafting & iterative testing.
- Value & offering structure and presentation.
- Iteration and testing, conversion optimisation.
- Through-the-board roll-out & testing.
- Repurposed blog and newsletter highlights to drive traffic.
- Regular platform-specific posts on LinkedIn, X, Facebook, Instagram etc.
- Shareable content formats such as infographics, stats, and short-form copy.
- Bite-sized customer testimonials and success stories.
- Interactive content like polls, Q&As and live social events.
- Timely industry commentary that positions you as a thought leader.
- Personalised thought leadership posts for executives on LinkedIn.
- Opinion pieces crafted to spark discussion and build influence.
- Engaging stories on personal journeys to humanise your brand.
- Strategic commentary on industry news and major events.
- LinkedIn Pulse articles diving into deeper topics.
- Showcase speaking engagements and media appearances.
- Interactive content like polls, Q&As and live social events.
- Timely industry commentary that positions you as a thought leader.
Option 2: Your 7-Step Automated Sales Funnel
- Ideal user & emotional needs.
- Social listening & deep data.
- Precision offer-crafting & conversion prep.
- Exclusive white papers & research.
- Industry insights, trends & news roundups.
- Expert guides, tool stacks & how-tos.
- Exclusive webinars, events & info sharing.
- Exclusive digital tools & mini-products.
- High-power video series & courses.
- Converting head & intro copy.
- Problem-solution-value offering.
- Data capture & lead forms.
- Direct-response copywriting.
- Pro objection-handling.
- Social & data proof.
- Constant iteration & improvement.
- “Thank you” copy or videos.
- Value presentation & priming.
- Expert offer-teasing & priming
- Lead success modelling.
- Absolute expert direct-response copywriting.
- Case studies, social proof & stories
- Magic lantern journey guidance.
- Powerfully crafted CTAs & value presentation.
- Powerhouse ads, targeting & iteration.
- Multi-channels: GA, LinkedIn, Instagram, X etc
- Multi-formats: Copy, video, imagery, etc.
- SEO pages with optimised CTAs.
- Advanced real-world strategy: events, expos, etc.
- High-converting direct-response copy.
- Advanced problem-solution-value offering.
- Pro objection-handling.
- Social & data proof.
- Constant iteration & improvement.
Option 3: Build Your Own Tailored Trust Formula
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
Choose Your Lead Generation Package
Keen to get started? Great, 80% of marketers know that this level of automation generates more quality leads with higher conversion rates.With Stream, it’s super easy to get started… you simply tell us where you’re at…
Every SA Tech Scale-Up’s Lead-Generation Challenge
As a growing tech company in SA, you are likely still developing service/product details, which means you naturally have a much less clear view of your ultimate ideal customer profile than established corporates and it’ll take 10X more effort to build those lead-generating systems.
Why? Let’s be honest, it’s frigging hard to know you’re investing in the right place to actually generate the right leads:
- Traditional freelancers& marketing agencies lack the tech domain knowledge to fully understand, let alone adapt to potentially changing ideal customer profiles.
- Hiring and training even one person in-house is extremely expensive, costing upwards of R1M per year (let alone a whole content team!).
- You have a business to build – crafting meaningful, tech-specific content requires expertise and time, which is right now, better spent focussing on your core business.
- Limited resources mean you can start (or try) but keeping it consistent across numerous channels requires a specialised and dedicated approach.
The Solution: Get Fractional Tech Copy Pros with Stream
Stream offers a unique solution: A combination of pros with the tech industry experience to know and understand your domain, with top-tier writers to ensure the content is high-quality and super engaging.
Stream augments your team with:
- Actual qualified engineers – to help unpack your story
- Successful founders who’ve built tech companies
- Research and data-loving pro journalists
- And top-shelf marketing copywriters.
All working to help you build authority and trust for a monthly subscription fee.
So you get top-tier content, delivered every 48 hours, without the expensive price tag on a completely flexible subscription-based package – use as much as you need, pause and cancel anytime.
