Killer copy
made easy.
Expand Your Influence: Here's How to Build Brand Authority & Trust in SA
81% of consumers only buy from brands they trust. 46% of those are willing to pay more for products from brands they recognise. And 89% of customers will buy again after a positive experience.
The message can’t be clearer: In the competitive tech space, trust is your ticket to loyalty, and authority your key to influence. And content marketing is by far the fastest, simplest and most effective way to do that – delivering 3X higher brand engagement at a fraction of the cost.
That’s why actively building authority and trust through high-quality content leads to more conversions, increased customer confidence, and long-term growth.
OK, So How Do You Build Brand Authority & Trust in SA?
A consistent presence on all channels can boost sales by 23%, consistent messaging drives revenue up 10–20%. But you have only 7 seconds to make a lasting impression, and 55% of people remember information better when it’s shared as a story.
Using that as a lead, we can keep things super simple and give you a cheat sheet with 3 ways you can start building authority and trust for your business right now…
Option 1: Lay Your Powerhouse Content Foundation
- Deep dives on use cases
- Expert guides and how-tos
- In-depth guides that tackle common industry challenges
- Case studies to highlight product impact
- Industry news & thought leadership
- Downloadable white papers & research
- SEO-optimised pages & FAQs sections
- Industry insights, trends & news roundups
- Exclusive thought leadership content
- Before-and-after transformation stories
- Sneak peeks of upcoming features or product releases
- Practical tips or how-tos around industry challenges
- Curated resources such as tech tools, books, or articles
- Polls or surveys to engage & gather insights from your audience
- Event Invitations & recaps
- Repurposed blog and newsletter highlights to drive traffic.
- Regular platform-specific posts on LinkedIn, X, Facebook, Instagram etc.
- Timely industry commentary that positions you as a thought leader.
- Bite-sized customer testimonials and success stories.
- Interactive content like polls, Q&As and live social events.
- Timely industry commentary that positions you as a thought leader.
- Personalised thought leadership posts for executives on LinkedIn.
- Opinion pieces crafted to spark discussion and build influence.
- Engaging stories on personal journeys to humanise your brand.
- Strategic commentary on industry news and major events.
- LinkedIn Pulse articles diving into deeper topics.
- Downloadable white papers & research
- Showcase speaking engagements and media appearances.
Option 2: Expand Your Authority Engine
- Actionable insights and tech forecasts
- Benchmark reports with data comparisons.
- Solution-oriented white papers that address pressing challenges.
- Proprietary research and surveys that showcase original data.
- Interviews and opinion pieces to build visibility and credibility.
- Exclusive guest posts on top-tier industry blogs.
- Feature stories in tech publications.
- Strategic press releases to reinforce your brand’s authority.
- Step-by-step breakdowns of client solutions.
- Outcome-focused success stories showing real-world impact.
- Before-and-after technical transformations.
- Industry-specific case studies in niche markets.
- In-depth help center or knowledge base articles.
- How-to videos and tutorials, scripts & planning.
- Customer FAQs and troubleshooting guides.
- Investor reports and shareholder letters.
- Partnership success stories.
- Joint white papers or co-authored reports.
- Sales decks & presentations
- Product sheets & one-pagers.
- Email templates & sequences.
- Sales battlecards to help your team convert.
- Demo scripts & playbooks to drive sales.
Option 3: Build Your Own Tailored Trust Formula
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
- Expertly crafted
- 100% on-brand
- Aimed at delivering ROI.
Choose Your Trust & Authority Package
Keen to get started? Great, 73% of B2B brands (and 70% B2C) use this type of content marketing to boost their influence and build real impact.With Stream, it’s super easy to get started… you simply tell us where you’re at…
Every SA Tech Scale-Up’s Authority Challenge
As a relatively new company, you’re innately lacking the brand recognition, authority and trust of established players, and need to work 10X harder than those you’re looking to disrupt.
But very few in tech get it right.
Why? Let’s be honest, it’s frigging hard to know you’re investing in the right place to actually build trust and authority:
- Traditional freelancers& marketing agencies lack the tech domain knowledge to fully understand, let alone effectively express what you do.
- Hiring and training even one person in-house is extremely expensive, costing upwards of R1M per year (let alone a whole content team!).
- You have a business to build – crafting meaningful, tech-specific content requires expertise and time, which is right now, better spent focussing on your core business.
- Limited resources mean you can start (or try) but keeping it consistent across numerous channels requires a specialised and dedicated approach.
The Solution: Get Fractional Tech Copy Pros with Stream
Stream offers a unique solution: A combination of pros with the tech industry experience to know and understand your domain, with top-tier writers to ensure the content is high-quality and super engaging.
Stream augments your team with:
- Actual qualified engineers – to help unpack your story
- Successful founders who’ve built tech companies
- Research and data-loving pro journalists
- And top-shelf marketing copywriters.
All working to help you build authority and trust for a monthly subscription fee.So you get top-tier content, delivered every 48 hours, without the expensive price tag on a completely flexible subscription-based package – use as much as you need, pause and cancel anytime.
